A dealer is appointed for a specific city/area on a non-transferable basis.
A company may appoint multiple dealers in the same territory based on business needs, with prior intimation.
2. Territorial Exclusivity
The Dealer shall be granted territorial rights subject to meeting minimum performance standards.
Achieves a minimum monthly purchase of ₹ 1 Lakh or annual purchase of ₹ 12 Lakhs.
The dealer shall Cover at least 30 active retailers.
Maintains timely payments; e. Demonstrates continuous market development.
3. Security Deposit
The Dealer shall deposit an interest-free, refundable security deposit of ₹50,000/-, which is subject to adjustment against any outstanding dues.
Upon termination of the dealership for any reason, this deposit will be refunded within one month, following the full settlement of all pending dues by the dealer.
4. Pricing & Margin
Our price list is for the retailers. Dealers will have a margin of 09% on the price list. The margin will be reflected in their ledger account.
Additional discounts are subject to achievement of financial turnover.
The rates of all the products may be increased subject to the change in the rates of raw material, manufacturing expense, labour wages etc.
Changes, if any, in rates will be communicated by the Company in advance.
Dealers must follow MRP policy; unauthorized undercutting is strictly prohibited.
5. Orders & Supply
Orders must be placed via approved channels, which include email, WhatsApp or phone call.
Once confirmed, the order will be dispatched within three working days via the agreed transportation method, which may include Indian Railway, Transport, Travels (bus), or the courier service providers.
Dispatch may be subject to receipt of the payment and stock availability.
Freight policy as per scheme.
6. Payment Terms
All orders will be dispatched only after the receipt of full payment. No credit will be provided to any new dealers.
Credit of 15 days from the invoice date be provided at the time of renewal of agreement after the good track record of the dealers. The company reserves all the rights and discretion on the subject.
If the dealer fails to make payment after the 15 days, the company will have the right to charge interest of 3% from the invoice date.
Supply may be suspended for overdue payments.
7. Market Development Obligations
The dealer shall: appoint sales personnel as required, actively promote products, maintain stock availability, participate in promotional schemes.
8. Direct Supply Right
The Company reserves the right to supply to government institutions, e-commerce channels, national chains, corporate buyers, and key accounts within the territory.
Internet sales are not exclusive to any dealer or dealers and not considered part of the exclusive zone or sales channels.
9. Term & Termination
Appointment for Dealership will be for a period of three years with the provision for further renewal for the next 5–5 years by mutual consent.
The renewal of the dealership will be at the sole discretion of the company Earlier if a violation of the contractual terms is brought to its notice and, in that case, its security will be forfeited.
Either party shall give at least 3 months’ notice in writing in case it wants to dissolve the agreement before maturity but not before the period of one year from the date of Agreement.
The Company will have a right to terminate the Dealership immediately in case of non-payment, fraud or misconduct, brand damage, legal violations.
10. Miscellaneous Provisions
The acceptance or rejection of the application is at the sole discretion of the Company.
The Company reserves the right to change, amend, add or delete any/all clauses at any time without prior notice.
Dealer shall not actively promote competing brands (specifically in cotton wicks) in the same category without prior written approval.
Dealer may use the Company’s brand only for authorized promotional purposes.
All disputes are subject to the jurisdiction of courts at Nagpur only.
